Hey, I’m Andre, co-founder and creative mind behind Guts & Grit, an apparel brand inspired by the American spirit. After 17 years as a firefighter, I needed a new mission. Listening to an Andy Frisella podcast, I realized how to channel my values of freedom, integrity, bravery, and perseverance into something meaningful. That’s how Guts & Grit was born.

In 2022, after struggling with the idea, I resigned from the fire dept to focus completely on my construction business which I had started a few years earlier. One day at work, Frisella's words about guts, grit, and fortitude struck a chord with me. That evening, I started working on Guts & Grit, and the rest is history.

Our graphic t-shirts are designed in-house by me and my co-owner, Megan, reflecting our core values. What makes our products unique is the passion and commitment we pour into every piece, ensuring they resonate with our community’s spirit and values.

What I enjoy most about running Guts & Grit is the incredible people I’ve met and continue to meet. To me, Guts & Grit is more than just a business—it’s a community of like-minded individuals who share similar goals and lifestyles.

When you wear our apparel, I hope you feel part of something bigger—that our designs help you express yourself and your values proudly. Thank you for being with us on this journey. Let’s wear our determination and inspire others to unleash their inner grit.

Stay bold,
Andre