Every brand needs individuals who live & breathe its values, & Tyler, a (nearly) 41-year-old powerhouse from the Phoenix metro area, perfectly embodies what Guts & Grit stands for. Between his professional expertise, his devotion to fitness & firearms, & his commitment to building communities, Tyler’s story is one of hard work, perseverance, & patriotism.
Balancing Tech, Training, & Family
Tyler’s days are nothing short of full-throttle. A Cloud Architect by profession, he specializes in designing, selling, & implementing cloud solutions on Amazon Web Services (AWS) for clients across a variety of industries. His role takes him to client sites, where he establishes relationships, provides technological guidance, & ensures his customers achieve the outcomes they’re looking for. It’s a demanding job, but one that has allowed Tyler to thrive in his field over the last 17 years.
Despite his packed professional schedule, Tyler’s true passions shine outside the office. A father to a hockey-loving 13-year-old son who plays competitively (Go Mission!), Tyler splits his free time between hockey practices, the gym, the range, & building his entrepreneurial ventures. His day starts at 5:30 a.m. with weightlifting & a 3-mile walk, setting the tone for productivity & mental clarity.
Building Communities Through Firearms & Fitness
Tyler’s love for fitness & firearms fuels much of what he does. A former CrossFit enthusiast turned powerbuilder, he’s always chasing new PRs & focusing on functional fitness to enhance his daily life. An avid participant in local practical shooting matches & The Tactical Games, Tyler emphasizes training with the firearm he carries daily, believing in the importance of practicing under realistic conditions.
More recently, he’s taken his passion to the next level by co-founding Twin Ravens Group, a firearms lifestyle company selling custom builds, gear, & accessories. On top of that, he’s co-founded a shooting club called Cactus Patch Kids with two friends. Their mission? To provide community range days that bridge the gap between high-level classes & casual outings, creating a welcoming space for people to connect & learn new skills.
Why Guts & Grit?
When Tyler discovered Guts & Grit on Instagram, he was immediately drawn to the designs & the values we represent. “The behaviors of hard work, perseverance, taking action, & patriotism showcased in the designs really spoke to me,” he says.
Tyler’s favorites? It’s a toss-up between the Viking-inspired “Fear Not Death” tee & the “If the Truth Will Kill Them” design. But it’s not just the shirts—it’s the community Guts & Grit fosters. “I think it’s really cool how you support your customers through collaboration, spotlights, & reposts. It helps grow the community as a whole.”
Where to Find Tyler
Want to see more of what Tyler is up to? Check him out here:
Instagram: @tyler_twinravensnorth for fitness & firearms content.
Twin Ravens Group: @twinravensgroup & twinravensgroup.com.
Cactus Patch Kids: @cactuspatch_kids for announcements, range day events, & upcoming merch drops.
What Sets Guts & Grit Apart
For Tyler, Guts & Grit stands out not just because of the bold, high-quality designs, but because of the people behind the brand. “Megan & Andre are two of the most badass, caring, & supportive people I’ve had the chance to know,” he says. “They go above & beyond to help others, creating designs for specific causes & supporting their community in meaningful ways.”
And when it comes to the shirts themselves? Tyler is all about the fit & durability. “As a bigger guy, finding shirts that are true to size, breathable, & comfortable isn’t easy, but your products deliver every time. They hold up through workouts, range days, competitions, & hiking—they’re top tier.”
Looking Ahead
Tyler’s excitement for what’s next is contagious. “I get so many compliments every time I wear one of these shirts,” he says. “Keep up the hard work, & I can’t wait to see what 2025 brings for Guts & Grit.”
With supporters like Tyler, it’s easy to see why Guts & Grit continues to grow as a brand & a community. Want to join the movement? Explore our latest designs & become part of something bigger.